Hardware Retailing

MAR 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/789999

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Page 46 of 106

Checkouts UNIQUE DISPLAY Witty Signs Keep Customers Smiling R esidents of Exeter, New Hampshire, know they can find whatever they need at Arjay Ace Hardware— including a dose of humor. The laughs are courtesy of the sayings posted on the store's exterior signage. While the Arjay Ace staff uses this sign to promote products and special events, as many stores do, it's with a bit of wit, thanks to one employee, Andy Grigas. "We always had an everyday, run-of-the-mill sign that advertised X percent off a certain product, something like that," says Arjay Ace owner Dan Jackson. "They just weren't very motivating. "About five years ago, I gave the sign responsibility to Andy," he says. "I said, 'It's yours—run with it.'" Andy did just that. "He started coming up with creative signs that had a little bit of an edge to them," Jackson says. "He's been at it ever since." The signs have certainly drawn the attention of those in town. Customers are eager to see what the newest sign will say. "Lots of customers come in giggling to themselves and might make a comment," says Jackson. "It's really been a plus for our business." Customers at Arjay Ace Hardware know they can rely on the store's sign for a laugh as they head inside to do their shopping. HARDWARE RETAILING | March 2017 42 WARNERTOOL.COM Dedicated to helping our customers achieve professional results since 1927. 1-800-444-0606 Innovation developed from real world needs Setting the quality standards for the industry Committed to providing outstanding products, value and service WARNERTOOL.COM PROGRIP™ #90126 6" / 15.2 cm TAPE DRYWALL JOINTS Use with Joint Compound ENCINTE LAS UNIONES DE LOS PANELES DE YESO Utilice con compuesto para uniones WARNERTOOL.COM 3" / 7.6 cm PROGRIP™ #90133 PATCH CRACKS Use with Lightweight Spackling REPARA GRIETAS Utilice con masilla ligera para reparaciones PROGRIP™ WARNERTOOL.COM 1 1 / 4" 3.1 cm SCRAPE PAINT/ ADHESIVES Use with Paint/ Adhesive Removers RASPE PINTURA/ ADHESIVOS Utilice con removedores de pintura/adhesivo #90101 #10920 10" PROGRIP™ TAPING KNIFE ESPÁTULA PARA ENCINTAR PROGRIP™ DE 25.4 CM Stainless steel blade Finish drywall joints Professional quality Hoja de acero inoxidable Remate las uniones de los paneles de yeso Calidad profesional WARNERTOOL.COM #10916 6" PROGRIP™ TAPING KNIFE ESPÁTULA PARA ENCINTAR PROGRIP™ DE 15.2 CM Stainless steel blade Apply drywall tape Professional quality Hoja de acero inoxidable Aplique la cinta para paneles de yeso Calidad profesional WARNERTOOL.COM

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