Hardware Retailing

MAR 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/789999

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Page 70 of 106

66 HARDWARE RETAILING | March 2017 66 66 HARDWARE RETAILING | March 2017 S t r o e o e n iu s One Retailer's Fast Climb to the Top of the Local Paint Market By Jesse Carleton, jcarleton@nrha.org S even years ago, few, if any, painters would have considered Village Ace Hardware a destination for their projects. The 100-square-feet the store had dedicated to the category was more of a convenience. Stiff competition from factory and specialty paint stores had the owners focusing on other core categories. But today it's a different story. The Village Ace family of stores, located in the Milwaukee area, now include specialty paint stores, and they've become the first choice of do it yourselfers and professional painters alike. Last year, the company sold enough paint to be Benjamin Moore's No. 1 retailer in sales volume in the state of Wisconsin. This month's Category Spotlight is sponsored by Sashco

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