Hardware Retailing

MAR 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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Page 77 of 106

March 2017 | HARDWARE RETAILING 73 "One mistake I see some independent paint retailers make is that they cherry pick lines from several paint manufacturers instead of teaming up with one vendor, taking advantage of the pricing structure that is usually there and developing a relationship with that vendor," he says. Of course, there are plenty of specialty products he knows he must stock. Village Paint & Design goes deep into sundries—customers have their choice between multiple brands of paint brushes—and specialty products. When a customer searches online for a specialty paint product provider, Stotler wants his store to be first on the list. The Name Everyone Knows Stotler has learned to be as much a marketing guru as a paint salesman. One of his best known marketing tools is Benny, the store's official mascot representing the Benjamin Moore brand. The costumed mascot, created and played by Stotler, draws a crowd wherever he goes. Benny not only creates brand awareness, but he also gets the store involved in the community in a way that is accessible to every age. (You can read more about Benny on Page 36). To help area residents get rid of unused paint, Stotler sponsors an annual paint recycling day. www.hero.ca Leading Technology at the Best Value Up to 80 oz/min. Max Dispense 15 minutes Pump Replacement Self - Service Model Small Footprint Full line of paint equipment PCP Technology A C C U R A C Y NEW MODELS I n response to users' demand and market trends for more efficient POS paint equipment, HERO Products Group has added the A300 Series Automatic Colorant Dispenser and the S2650 5G Automatic Platform Shaker Accuracy Repeatability Reliability TECHNICAL SUPPORT NETWORK THROUGHOUT NORTH AMERICA Enhanced, smoother, and robust new frame for improved performance and self-maintenance capabilities A300 Series S2650 5G Automatic Platform Shaker Reversible Door Quiet, Sturdy, Reliable Multi-size Capabilities Small Footprint MIXING TECHNOLOGY E L L I P T I C A L

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