Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.
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HARDWARE RETAILING | March 2017 84 Don't assume that just because someone appears to be happily employed, that they aren't willing to have a conversation about a new career opportunity. Leaving your business card may not create an instant conversation with a potential candidate, but it may be something they will hold on to. They will remember being recognized for doing good work. And if that individual decides to leave their current job, you will be top of mind when they are ready. Give Them a Purpose People will only work "for the money" for so long. Your employees want to know their work matters. In order for this to happen, you have to help your staff members understand they are more than cashiers or the people who work in the plumbing department. They need to know what their purpose is while they are at work, and you can help them define it. Does your store have a mission statement? If not, it may be time to define one. "We exist to sell more stuff than we did last year" is not a mission statement. Your mission statement should put words to the purpose of your business. This statement should clarify why you do what you do. "We exist to provide a world-class customer experience and help our neighbors solve their home improvement problems." That's a statement full of purpose. Once you know your purpose, clearly and passionately communicate it to your employees so they can embrace it. When people have purpose, they act passionately. They take things personally. While they may not have ownership of the store, they will embrace the idea of being great stewards of your company and live out its purpose. " We exist to provide a world-class customer experience and help our neighbors solve their home improvement problems. " LOW VOC FORMULA SHAKE & SHINGLE SEALANT LOW VOC FORMULATION EPA REGISTERED WOOD PRESERVATIVE LOW VOC WATER CLEANUP Why Just Stain… When You Can PRESERVE! WATER May be a Hazard Out There… …But Not Here! Proudly Made in the U.S.A. TWP FAMILY OF PRODUCTS TWP FAMILY OF PRODUCTS 800-969-4811 www.usetwp.com