Hardware Retailing

MAR 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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Quick Tips for Snapchat Success sk the next 20-something-year-old who walks into your store about their morning routine. They'll likely say they check social media, and Snapchat is probably part of the mix. What is Snapchat? In basic terms, Snapchat is a smartphone app that allows users to share photos or videos with followers. Content can be customized with filters or by writing text or drawing on the image. Users can send one-on-one snaps, which followers can view only once, or they can share content through Snapchat Stories, which can be replayed multiple times and are viewable by all followers. On Snapchat, all content is temporary, allowing users to share new photos and videos each day. The Snapchat Stories feature creates a compilation of photos and videos that appear in chronological order as a narrative. When a user posts content to their Snapchat Story, their followers can view it for 24 hours before it disappears. Why is Snapchat important to retailers? According to Snapchat, 100 million people use the app each day. Forty-one percent of those users are adults ages 18 to 34. More than 10 billion videos are viewed on the platform every single day. Retailers can use Snapchat to reach a younger customer demographic innovatively and in the moment. You may already be using photo- and video- sharing platforms that reach this demographic, like Facebook and Instagram. However, Snapchat is a growing platform. When it comes to social media marketing, business owners should be present on the mediums their customers are actively using. How do you get started? 1. Download the free Snapchat app on your smartphone. 2. Create an account for your business. 3. Follow the eight tips on the next page to launch and master Snapchat. Engaging Your Customers in 10 Seconds or Less HARDWARE RETAILING | March 2017 92 A 8

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