Intown Ace Gives Customers a Wakeup Call
ith approximately 30,000 cars zipping past Intown
Ace Hardware in Decatur, Georgia, every day,
co-owner Dave Jones wants them to slow down
enough to notice his business.
"We are always looking for a way to turn heads toward our
store," he says.
One solution is a giant, metal, brightly colored rooster that
sits just a few yards off the side of the road. It frequently
shows up on the store's Facebook page, often dressed for a
holiday or special occasions.
Drivers who miss the rooster are likely to see the two giant
Adirondack chairs on the other side of the storefront. "We
have a lot of parents stopping to put their kids up there and
take their picture," says Jones.
Besides being local curiosities, the rooster and giant chairs
also serve as big cues that Intown Ace Hardware is more
than just an average hardware store—which is exactly the
message Jones wants to send.
The store has one of the largest and most diverse
collections of lawn and garden goods and patio furniture in the
area, as well as expansive niches in housewares and gifts.
Earlier this year, the rooster outside Intown Ace Hardware dressed
for the Mardi Gras season with a mask and beads.
To learn more visit
or call 800-747-3436