April 2017 | HARDWARE RETAILING
Good merchandising doesn't have to be glamorous, but
it must be easy to shop. At Mayer Paint and Hardware
in Rochester, New York, electrical bins demonstrate some of
the essentials of merchandising electrical repair items: clearly
marked, fully stocked and organized.
This endcap at Saskatoon Co-op, in Saskatoon,
Saskatchewan, Canada, serves a dual purpose. It's
used as a training aid for employees new to the department.
It also helps those employees explain basic electrical
projects to shoppers. Each type of switch or receptacle is
clearly labeled, and wires are exposed so customers can
see how to make the connections.
Employees at Klingbeil Lumber Co. in Medford,
Wisconsin, have mastered hardware wit. Chalkboards
atop endcaps throughout the store make it easy to add
drawings and humor to displays. While this is a good tactic
for grabbing shoppers' attention, endcaps must also be well
merchandised. A bulk display that is fronted and full of a
high-demand item makes this an effective endcap.