HARDWARE RETAILING | April 2017
Core Category All-Stars
The plumbing display at Pojoaque True Value in Santa Fe,
New Mexico, shows fixtures out of the box. "Customers
want to touch and feel the product and see what the finish
looks like," store manager Anthony Urbina says. "The
product signage is key to selling the product as well." Below
each fixture is signage with the price, key features and
warranty information. Don't forget this often-missed element
of this type of display, as it makes it easier for customers to
shop and compare.
Bins with plumbing fittings must stay full and
organized, as customers want to have the confidence
you have enough pieces for their project. At Klingbeil
Lumber, pipe cement is merchandised nearby, as this is
one of the most common add-on sales associated with
The toilet pyramid at Budget Home Supply in
Longmont, Colorado, gets customers to stop and look.
It also lets them know there is a wide variety of styles and
brand names available in the store's 30,000-square-foot
showroom. It also gives them a way to visually distinguish
between the different toilet features.