HARDWARE RETAILING | April 2017
"Additionally, more financing opportunities make
residential solar energy more attainable. In fact,
we provide financing for our customers when
they purchase solar that is similar to getting a
car loan. Rebates for solar and tax credits may be
available as well."
The lowering costs are likely due to improving
technologies and rebates, but the Solar Investment
Tax Credit (ITC) has also been a major factor in
the stability and growth of the industry since its
introduction in 2006, according to the Solar Energy
(SEIA). In fact, in the past
10 years, "solar has experienced a compound
annual growth rate of more than 60 percent," the
association says. In addition, the cost to install
solar has dropped more than 60 percent in the
last decade, helping the industry expand into new
markets, according to SEIA's data.
Offering the Best Products,
Knowledge and Customer Service
When a homeowner begins researching
solar energy options, they will have a different
experience visiting TreeHouse versus a retailer
specializing in solar energy, Waitzkin says.
"Not every customer we talk to is ready for solar,"
he says. "In fact, we have a lot of folks that come
TreeHouse not only sells solar panels, but also employs and contracts
experts in the industry to properly install them.