Hardware Retailing

MAY 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/815244

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Page 128 of 224

HARDWARE RETAILING | May 2017 122 Core Category All-Stars Hand and Power Tools 1 "Signage is the silent salesman to educate the customers when a sales associate isn't around," says Leigh Ann Akard, owner of Akard True Value in Zionsville, Indiana. "For some of the younger part-time staff, it gives them a resource to use that is close when helping a customer." 2 A strong brand presence is one of the principles of effectively merchandising the power tools category. A manufacturer planogram with brand signage and coordinating colors helps focus a customer's attention on the brand. The finishing touch at Fitzpatrick's Hardware in Alpena, Michigan, is the special lighting that makes the display a focal point for the department. 1 2 3

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