Hardware Retailing

MAY 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/815244

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Page 184 of 224

HARDWARE RETAILING | May 2017 178 it on their own. Or they are trying to be social media gurus at the expense of other aspects of their business. They're ignoring what's happening in the store. I think they need to know what's important to their customers and balance various aspects of their business based on what their customers really want, not based on what they think is cool or what people are telling them to do. E-commerce and social media are critical. But when you start talking to customers who have water leaking on their floor and they don't know why, you're dealing with their problems in store. HR: How can retailers determine what they need to prioritize to improve the in-store environment? JR: Retailers have to ask themselves, "Would I shop at this store myself?" If the answer is "yes," then why? If "no," then why not? If they're not wowing themselves, they're not wowing their customers. Retailers need to step back and make a concerted effort to look at their stores with a new set of eyes. THE LEADER IN TOOL INNOVATION! See our latest tool solutions at the National Hardware Show For decades Kapro has been revolutionizing layout & measuring tool design. Our innovative products offer unique and patented features that make work easier and more accurate. CONTACT US (920) 648-2900 WWW.KAPRO.COM May 9-11, 2017 Booth # 6565

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