Hardware Retailing

MAY 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/815244

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Page 30 of 224

NRHA News Honor Mom and Dad by Promoting Shop Local D id you know purchases made at a local home improvement store keep twice as much money in your community as the same purchases made at a big box store? This Mother's Day and Father's Day, let your town know! According to the National Retail Federation, in 2016, shoppers planned to spend more than $3.2 billion on Mother's Day and Father's Day gifts, which included categories like housewares and gardening, tools and appliances, sporting goods and leisure items and automotive accessories. To make sure your store stands out as a destination for these gifts and to promote the impact that spending money at local small businesses can have on a community, NRHA and Independent We Stand developed free Mother's Day and Father's Day shop-local signage, using data from NRHA's Home Sweet Home Study. This free signage package includes posters, shelf talkers, bag stuffers, a press release, social media photos and social media post ideas. To download these free marketing materials, visit TheRedT.com/momdad. The full study and other marketing materials that can be used all year can be downloaded at TheRedT.com/shoplocal. HARDWARE RETAILING | May 2017 24 ® Spring, summer, winter, and fall. Power Wheelbarrows Gas Log Splitters Tillers Snow Blowers Get a FREE GIFT when you visit us at National Hardware Show 2017 Booth #12563 or visit yardmax.com/year-round

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