Hardware Retailing

MAY 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/815244

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Page 32 of 224

HARDWARE RETAILING | May 2017 26 Trends Millions of U.S. households own animals, and on any given day, these owners are in the market for everything from dog sweaters to pet-friendly home renovations. According to the National Association of Realtors, nearly 60 percent of U.S. households own animals, and about 52 percent of animal owners made home renovations in 2016 with their pets in mind. Even if you don't have space in your store for niche animal products, you can still sell an array of items to pet owners. Applied to Retail If you're already strong in the pet category, keep trends in mind so you can continue offering customers products that are popular. Trends in 2017 include items that are made in the USA, pet beds that are easy to clean and designer cat clothing, according to research firm Packaged Facts. If animal products aren't your niche, then consider what your business may already stock that isn't pet-specific but can still serve animal owners. Promote the materials owners will look for when planning pet-related home projects, such as fencing. Build a creative, handmade doghouse and display it with a short piece of fence that has products hanging from it. You can give customers project ideas through an attractive display showcasing the supplies you stock. Homeowners' Top Pet-Related Projects Of the 52 percent of owners who made home renovations to accommodate animals, these were the top three projects: Source: 2017 NAR Animal House: Remodeling Impact, National Association of Realtors Selling to Animal Owners, Even If Pet Products Aren't Your Niche Source: Durable Dog and Cat Petcare Products in the U.S., Packaged Facts 1 Functional Pet Beds That Are Easy to Clean and Are Durable Products Made in the USA 3 Pet Carriers That Look Like Purses 6 Maximum Visibility Pet Collars 5 6 Pet Product Trends for 2017 Designer-Brand Cat Clothing 2 Food and Water Bowls Designed to Improve Digestion and Reduce Neck Strain 4 Installed Laminate Flooring 10 % Added a Dog Door 12 % Added a Fence to Their Yard 23 %

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