Hardware Retailing

MAY 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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©2017 True Value Company. All rights reserved. TVRD-12168 Penn Valley True Value proudly shares the business results the company achieved as a member of our co-op. (Your individual results may vary.) Dave Guiterrez is proud that his son Scott, daughter-in-law Rory and son Jeff now operate the business. IF YOU VALUE WHAT WE VALUE GIVE US A CALL AT 1-888-291-7229 TrueValueCompany.com 38 YEARS LATER, TRUE VALUE ® STILL FEELS LIKE HOME "True Value® is family. The company has stood by our side and helped our business grow for 38 years. We know everyone cares about our success. They provide innovative business solutions and resources to help us stay competitive," says Scott Guiterrez. "When my dad Dave started Penn Valley True Value thirty-eight years ago, he fulfilled his dream of opening a great business." "Today, my brother Jeff and I each own one of the two stores our father founded." "People love coming into our store—especially women," says Scott. "Pinterest and other crafty websites lead them here. We do our best to engage these customers." The Guiterrez family is looking forward to the next 38 years. FREEDOM TO RUN THEIR COMPANY THEIR WAY WITHOUT INTERFERENCE +25% HOUSEWARES & CLEANING +5% SALES TRANSACTIONS +7% GROSS MARGIN DOLLARS +11% SALES INCREASE FIRST QUARTER 2017 RESULTS

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