Hardware Retailing

MAY 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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HARDWARE RETAILING | May 2017 74 Checkouts UNIQUE NICHE It's a Dog's Life in the Arizona Heat W hen Kory and Stephanie Kehle, owners of Southwest Exchange in Yuma, Arizona wanted to do something with unused space in their facility, they decided to let it go to the dogs. "We know what products our winter visitors want, but we started looking at what else we could provide," Stephanie says. "Winter residents have dogs that they pamper, and we looked into how we could help in that department." Beginning with a grooming department, the pet-centric business now includes an extensive pet product department and a boarding facility. This year, the store expanded its boarding facility to include an outside area with shade, play facilities and even a pool. "When you're working with dogs, it's not the dog that you have to sell—it's the owner," Stephanie says. "We wanted to have a high-class facility." The grooming department was a tough business to get started, Kory says, as finding a groomer was one of the toughest hires they made. "Our grooming crew has a great work ethic and a lot of determination," he says. "We have a lot of guests that seek our grooming service." Southwest Exchange in Yuma, Arizona, recently installed a pool in its dog boarding area to help cool off canine guests. Red Lion's in-store aisle training program and Technical Service Hotline will turn your sales associates into pump experts who provide valuable solutions to your customers. Bring personal service to your pump aisle to deliver a better customer experience that will move more product and make your store the local destination for pump sales. redlionproducts.com Real People. Real Answers. Real Experience. OUR BEST DOESN ' T COST PRODUCT A THING See us at National Hardware Show Booth 2212

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