Hardware Retailing

MAY 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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May 2017 | HARDWARE RETAILING 89 Brick and Mortar Changes As Target looks to the future and plans to invest in its digital experience, the company is also prioritizing reimagination of its stores. The Retail Experience of the Future The company emphasizes that its brick-and-mortar stores will play a major role in its success, regardless of digital growth, because of the experiences they offer. At Shoptalk, a recent retail conference, Cornell discussed Target's vision for its physical locations. "Our guests still love shopping in Target stores—we're known for creating a sense of inspiration and discovery that can't be replicated online in quite the same way," Cornell says. "So while we are investing heavily in digital, we're also doubling down on our stores to offer guests an elevated experience, and at the same time ensuring fast, easy pickup for online orders—giving guests every reason to keep coming to Target."

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