Hardware Retailing

JUL 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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HARDWARE RETAILING | July 2017 6 On the Web Infographic: The Impact of Shopping Local Do your employees know the true impact of shopping at an independently owned local business? Use this infographic to remind your team of the value your operation brings to your community. This series of quick lessons on topics such as selling skills, merchandising, product knowledge and operations is geared toward all levels of employees. Visit nrha.org/freetraining to download this month's lesson, listed below. SOCIAL MEDIA LINKS @hardwareretail facebook.com/HardwareRetailing SHOP LOCAL Marketing 'Shop Local' to Pro Customers Do your pro customers know how they impact your community when they choose to buy local? Home Sweet Home Pros' Edition, detailed on Page 38, shows that professionals who buy from independent retailers keep nearly twice as much money in the local economy compared to when they make identical purchases at big- box chains. Use these free marketing materials from NRHA to educate the professional contractors, builders and other tradespeople who shop in your store. Download the package at TheRedT.com/pro-shop-local. INDUSTRY AWARDS Meet the 2017 Young Retailers of the Year Get to know the eight outstanding retailers who were recently named Young Retailers of the Year. These individuals were honored for their career accomplishments, community involvement, retail knowledge, innovation and extracurricular activities. Get a glimpse of each retailer in this issue and visit TheRedT.com/yroty-2017 for links to profiles and videos of each honoree. RETAILER PROFILE Iowa Retailer Leaves Lasting Legacy with Business LeRoy Whannel of Whannel Hardware in Traer, Iowa, which opened in 1932, was the second-generation owner. He was a World War II veteran and spent his life building and operating the store. Whannel recently died, but his legacy of service and community remains. Learn more about him at TheRedT.com/whannel-hardware.

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