Hardware Retailing

JUL 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/841186

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Page 36 of 96

HARDWARE RETAILING | July 2017 32 Checkouts Looking for creative ways to engage customers? Whether it's promotions, merchandising, special events or unique advertising, we cover it here. Have an idea? Contact Liz Lichtenberger, llichtenberger@nrha.org, to have your story considered for publication. C ustomers visiting Keim Lumber in Charm, Ohio, during the store's recent anniversary sale saw a stunning sight as soon as they walked in the door. In the store's lobby hung a large chandelier made of more than 1,700 paper flowers, all handmade by several of the store's employees. "Each year, we try to do something creative for our annual anniversary sale," says Abe Troyer, Keim Lumber's executive sales director. "We had a team put together some ideas for something unique or eye-catching, and they decided on the chandelier," he says. A group of about five store staff contributed their talents to creating the chandelier. They cut colored craft paper and tissue paper and folded them into the shapes of different flowers, Troyer says. Another staffer helped with the project by building the metal frame they could suspend from the ceiling. When the flowers were finished, staff arranged them on the frame. The four-day anniversary sale brought in about 14,000 customers, and the chandelier was definitely noticed, he says. "We had a great reaction from our customers when they saw the chandelier," he says. "It was awesome." UNIQUE DISPLAY Paper Chandelier Charms Customers at Anniversary Event The paper chandelier hanging in the main lobby during Keim Lumber's anniversary event was the handiwork of a group of store staff. They used craft and tissue paper to create more than 1,700 handmade paper flowers.

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