Hardware Retailing

JUL 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/841186

Contents of this Issue


Page 38 of 96

HARDWARE RETAILING | July 2017 34 Checkouts COMMUNITY RELATIONS Store Hits Bull's-Eye with Archery Addition S ocial Circle Ace Hardware in Social Circle, Georgia, has found one of its newer niches to be right on target. Since 2012, the hardware destination has also been home to an archery pro shop and program. With the addition of the in-store archery range, the store has become the focal point for a thriving archery market in the area. Steve Pittman, who previously owned an independent archery pro shop before combining with the family-owned hardware store, says the sport dovetails well with a hardware offering due to the similar customer demographics. "If you go 100 years back, there weren't gun and archery stores; everything was sold through hardware stores," says Pittman, the pro shop manager. "Now we have a gun department and archery shop that are doing well with the hunting, fishing and recreational outdoor sports enthusiasts in the area." Social Circle puts on a range of events for archers of all skill levels, Pittman says, from open leagues and range time to group lessons, individual coaching and birthday parties. Fees range from $10 for one hour of open range time to the $20, one-hour introductory class. Pittman and his team have coached archers to multiple awards and honors, including three who have qualified for the U.S. archery team, he says. Social Circle Ace Hardware recently expanded its archery pro shop to include an in-house archery range where staff members conduct lessons as well as train teams for competition.

Articles in this issue

Links on this page

Archives of this issue

view archives of Hardware Retailing - JUL 2017