Hardware Retailing

JUL 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/841186

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Page 42 of 96

HARDWARE RETAILING | July 2017 38 D rive through just about any neighborhood in any state, from Pennsylvania to Oregon, and you're likely to see homes being remodeled, subdivisions growing out of once-empty fields and contractor vans parked in driveways. It's building season. And unlike the darker days of the recent recession, new homes are going up at a steady pace, consumers are investing in home improvements and remodeling projects are once again getting the green light. While all of this progress in the housing and renovation market will surely have a positive impact on the communities where it is taking place, one part of the building and remodeling process that is often overlooked is how pros are sourcing the supplies for these projects. And according to a new study from the North American Retail Hardware Association (NRHA) and Independent We Stand (a nationwide movement dedicated to promoting shop-local efforts), where contractors and builders buy their supplies can have a dramatic impact on local communities. In fact, the new study, titled Home Sweet Home Pros' Edition, shows that for every dollar a contractor or builder spends at locally owned home centers, lumberyards and power equipment dealers, nearly twice as much of that revenue stays in the local community compared to when it is spent at a big-box chain. This revelation is particularly important to consumers engaging in remodeling and building projects, because they are highly likely to have vested interests in the overall health and well-being of the communities where they are living. In the following pages, we discuss the results of this study in detail and share how NRHA and Independent We Stand will communicate this message to consumers. We also discuss some of the tools available to independent home improvement retailers to help spread the word about shopping local and its impact. By Dan Tratensek, dant@nrha.org Study Highlights the Positive Impact of Local Sourcing Building Homes, Building Communities

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