Hardware Retailing

JUL 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/841186

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Page 48 of 96

HARDWARE RETAILING | July 2017 44 Marketing Material Spreading the Word L ooking at the results of the Home Sweet Home Pros' Edition, it is easy to see how this kind of insight might convince consumers, builders and contractors to consider shifting a percentage of their purchases to local businesses. That's why it is so important to make these groups aware of these findings. NRHA and Independent We Stand are both engaging in ongoing educational campaigns to inform the public about these important findings, but the greatest impact can be made at the local level. NRHA and Independent We Stand are making a variety of informational and marketing materials available to retailers. These materials are free and can be downloaded at TheRedT.com/pro-shop-local. Materials are available for the Home Sweet Home Pros' Edition as well as the original Home Sweet Home Study. They are designed to help retailers share with consumers and pros the impact they can make on their communities when they shop locally for home improvement products and supplies. Family made in America for over 90 years Flea & Tick season is coming Indoors, outdoors or on pets...We've got it covered F lea B eater Flea B eater ยจ

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