Hardware Retailing

JUL 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/841186

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Page 49 of 96

Home Sweet Home: The Beginning In 2015, NRHA and Independent We Stand first partnered together on a study called Home Sweet Home. The aim of the initial study was to quantify the real-world impact consumers have when they choose to spend their home improvement dollars at a locally owned hardware store, home center, lumberyard or power equipment dealer as opposed to a big-box chain. The results of the research were impressive. Using real-world data from retailers, the research showed that, for each dollar a consumer spends at a locally owned home improvement store, nearly two times the amount of that money remains in the local community, compared to spending that same dollar at a national chain store. Both NRHA and Independent We Stand took this information to the public to help spread the word about the impact of shopping locally for home improvement products. NRHA and Independent We Stand also developed a wide variety of materials for independent retailers to use to promote these findings in their own stores—from posters and press releases to bag stuffers and seasonal signage. Visit TheRedT.com/shoplocal to download the materials. These ongoing efforts have made an impact. Newspaper articles, social media posts and countless signage downloads have all helped make consumers aware of the importance of shopping local. "We were very encouraged by the results of the first Home Sweet Home Study," says Bill Brunelle of Independent We Stand. "For the first time, we could really show how shopping locally for your tools, equipment and home improvement supplies was directly correlated to building stronger communities. Now, we are excited to show that the same correlation exists between pros spending locally and the impact it has on communities." Ph: 800.444.7313 Complete Program #302167 Starter Program #302166

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