Hardware Retailing

JUL 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/841186

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Page 79 of 96

July 2017 | HARDWARE RETAILING 75 of retailers have noticed more customers are seeking out American- made products. 2 / 3 of retailers have noticed that manufacturers are offering more made-in-America product options. 62% 73% don't believe manufacturers do enough to promote that their products are made in America. 1 In-store signage 3 Point-of-sale conversations 2 Shelf talkers 79% of respondents actively promote made- in-America products. The top three ways they do so are: 63% of retailers believe customers are willing to spend more on made-in-America products, and 91 percent of those retailers believe customers are willing to spend 4 percent or more.

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