Hardware Retailing

JUL 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/841186

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Page 90 of 96

HARDWARE RETAILING | July 2017 86 Last Word T here's more than one way to communicate the importance of shopping local. The best way is to lead by example—by forming partnerships with area businesses and organizations. Retailers across the country have found many different avenues for doing just that. The following images show how a few retailers connect with their communities. Retailers Cheer On Shopping Local Connect with local artists. The giant mural of a Hawaiian bird on the outside of HPM's store in Kailua-Kona, Hawaii, is the product of a local group of artists. "People love it," says Tracie White, talent development manager for HPM. "We want to emphasize we are a locally owned company and different from our chain competitors." Use in-store signage. Susan Harlan at Vickery Do it Best in Smyrna, Georgia, reminds customers why it's good to shop local by selling locally made products and reinforcing it with signage. "I think when people shop local, they make a commitment to their community," she says. "It's a small thing for individuals, but it's big for our economy!" Get local businesses together. Aimee Nichols, owner of Berger Hardware in Hawthorne, New York, helped organize an annual community celebration day through her chamber of commerce, where local businesses set up booths at a street fair. Last year, 48 local businesses participated and drew a crowd of 1,000 people. Sell local products. Customers shopping Nunda Lumber and Hardware in Nunda, New York, can purchase peanut butter and other items produced in a factory across the street from the store. The food is part of a "Community Corner," where owner Dana Russell and hardware manager Tim Paul sell a variety of locally made products.

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