Hardware Retailing

AUG 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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HARDWARE RETAILING | August 2017 94 As the business was growing, the Brinkmanns were always close to the cutting edge of the industry. Ben was barely old enough to see over the edge of the counter when his parents added what was then the latest trend in the retail industry—a computer system. "That was 1989, and computerization was still new. They were ahead of their time and one of the first in the industry to do that," he says. Their paint store also had the first color-matching machine on Long Island. In 2007, Ben and his siblings stepped in as the next generation of owners and continued their parents' forward-thinking attitude. That included looking for ways to optimize the operational performance and customer service at each of their stores, whether that means an extensive remodel or relocating to a better site in town. For example, they decided to move their Sayville store to triple the store's square footage and offer a more modern retail experience. They are also integrating design features that make for a better overall customer shopping experience, such as automatic doors, open floor plans, large windows to let in natural light and curbs that are flush to the parking lot. They also integrated the standalone paint stores into full-line hardware stores for a total of five locations in New York, including Miller Place, Blue Point, Holbrook, Jamesport and Sayville. Aiming for Zero So when it came to seeking out a way to make the store energy efficient, Ben's drive for excellence didn't slow down. Achieving net-zero energy consumption was a lot more complicated than swapping out the lighting system for LED fixtures. It required some major changes to their store's physical structure. In fact, the Brinkmanns created their own construction company, Brinkmann Construction, to work on the project so they would have complete control over the building process and more freedom to make their own decisions. They also worked closely with PSEG Long Island, the local utility company, Achieving net-zero energy consumption was a lot more complicated than swapping out the lighting system for LED fixtures. Your Best Source in the Magnetic Field For over 40 years, Master Magnetics has brought you the most complete line of magnetic products to boost your in-store and online sales. Learn how attractive magnets can be for you at magnetsource.com/newlook or call 888.293.9190. The Magnet Source® brand is a proven profit center with over 250 SKUs, trilingual packaging, customized planograms and free merchandising graphics. Old New ™

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