Hardware Retailing

AUG 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/852196

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Page 26 of 114

HARDWARE RETAILING | August 2017 20 20 HARDWARE RETAILING | August 2017 Trends Finding quality employees who stay long term and have the potential to become a next-generation store leader is a concern independent home improvement retailers express to the North American Retail Hardware Association (NRHA). Recruiting members of Generation Z—who are the current teens and early 20-somethings entering the workforce— may be challenging, because less than half of them work full- or part-time, according to data from the National Retail Federation (NRF). Many of them aren't interested yet in finding work due to the low pay of first-time jobs, among other reasons, the retail trade association reports. Yet first jobs are the initial building blocks for careers in a variety of trades. In an NRF study, most hiring managers say retail offers "foundational skills and experience that are transferable to other industries," as well as "opportunities to start at the ground floor and work their way up." Promoting the Value of a First Job Applied to Retail When you are recruiting or hiring young employees who haven't had jobs yet, you are offering opportunities for them to start building their work histories. Highlight that opportunity, and the skills they will acquire working for your business, in your job listings and in new-hire training. NRF lists some of the skills successful workers develop in retail, such as good time management, working on teams, multitasking and treating people respectfully. Flesh out that list for yourself and make it specific to your business. Then, discuss the list with new recruits, reinforcing the fact that you are offering them far more than just a paycheck. You are launching them into opportunities they will benefit from for the rest of their lives. Where Generation Z Gets Its Spending Money Source: Uniquely Gen Z, National Retail Federation 59 % Receive an allowance 24 % Work part-time 22 % Earn money online 22 % Receive money as gifts 16 % Work for themselves 9 % Work full-time

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