Hardware Retailing

AUG 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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s Johnny Boyle proudly shares the business results Lakehills True Value achieved as a member of our co-op. (Your individual results may vary.) ©2017 True Value Company. All rights reserved. TVRD-13072 Left to Right: Johnny Boyle III, Holly Boyle, Johnny Boyle and Milam Boyle WHEN JOHNNY CALLS TO TALK, TRUE VALUE ® LISTENS Johnny Boyle knows a thing or two about the retail business. After all, his grandfather opened the family's first store in 1907. Proudly independent, with strong opinions of his own, Johnny knows when he calls, "True Value cares and will listen." "You have to be passionate and always do the best job you can," says Johnny. "I know I can be pretty demanding. Operating a business and keeping my stores fresh means there are a lot of moving parts—there's no time to rest. I focus on keeping strong departments growing and look for ways to improve those that are underperforming." Although three "big boys" are within a 25-mile radius of Johnny's stores in Lakehills and Bandera, Texas, folks keep coming into town to shop his stores. "We hang our hat on customer service—for independents, price is secondary. Providing great customer service wins every time." "Today's customers have more online and retail options for buying products than at any other time in history. So it's important that I keep my businesses relevant by listening to my customers." True Value respects Johnny's independence and offers sound business solutions and resources to ensure the future growth and profitability of his business. Talk to you soon, Johnny. FREEDOM TO RUN THEIR COMPANY THEIR WAY WITHOUT INTERFERENCE +12% PAINT & SUNDRIES +14% PROGRESSIVE GROWTH +17% PLUMBING +10% LAWN & GARDEN FIRST QUARTER 2017 RESULTS IF YOU VALUE WHAT WE VALUE , GIVE US A CALL AT 1-888-291-7229 OR E-MAIL info @ truevalue.com TrueValueCompany.com

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