Hardware Retailing

AUG 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/852196

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Page 40 of 114

HARDWARE RETAILING | August 2017 34 Checkouts Looking for creative ways to engage customers? Whether it's promotions, merchandising, special events or unique advertising, we cover it here. Have an idea? Contact Liz Lichtenberger, llichtenberger@nrha.org, to have your story considered for publication. F or a long time, the building behind Trapnell-Tomlinson Co. in Metter, Georgia, had just a blank wall on the east end that could easily be seen from a major thoroughfare for the community. Owner Pernal Franklin has long envisioned having a mural on the wall that drew attention not just to his store, but to the community as a whole. He was just unsure of how to proceed. "I could not come up with someone to do it, nor did I know what to include in the painting," he says. Metter Middle School art teacher Kelly Brockway had a vision in mind for such a project. Once Franklin shared his thoughts, Brockway began developing the idea. "Using an old post card as a reference, we wanted to use our local slogan, 'Everything's Better in Metter,' to tell a story about our wonderful little town that God has blessed us with," Franklin says. Once Brockway established a design for the project, she laid the mural off in squares and had some of her art students assist her in laying out and painting the mural. UNIQUE DISPLAY Finding Just the Place for a Metter Mural The stages of completion for the mural at Trapnell-Tomlinson Co. in Metter, Georgia, are pictured. Owner Pernal Franklin had wanted to put a mural on his warehouse, but it wasn't until he partnered with a local teacher that he was able to put thought into action.

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