Hardware Retailing

AUG 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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HARDWARE RETAILING | August 2017 68 C ypress Ace Hardware & Feed has made a name in the community with its annual charity event, Grill Your Ace Off. Not only does the sight of a packed parking lot and the scent of mouth- watering food draw people in, but the meaning behind the event warms hearts as well as stomachs. And while the Grill Your Ace Off event is something many retailers in the co-op host across the country, each store, like Cypress Ace, leaves its own impression. "We host our big event in the fall, usually the third weekend in October," Murff says. "Through this event, we raise money for the Children's Miracle Network Hospitals ® , which all ends up back here in the community at the Texas Children's Hospital." Murff says the event has become a well-attended community gathering every fall since it started seven years ago. It is a cookoff competition, with 20 teams of four people each signing up to participate. "Each team has to pay $125 to compete against other teams," Murff says. "They have to cook on one of our grills, and they can cook anything they want. The meat has to be raw before they start at 8 a.m." At the end of the day, the teams submit their meals to a panel of four judges, who name the first-, second- and third-place recipes, Murff says. The winners each receive a grill from the store. Everyone from the community is invited to come and taste test. "We have a people's choice award, and throughout the day, people can come sample all of the food from the various teams," Murff says. "They pay $10 for a plate and vote for their favorites, which is a lot of fun." Grilling and barbecue vendors come to Cypress Ace Hardware for the store's annual Grill Your Ace Off event. When customers aren't trying food from the competition, they're walking through vendor booths, talking and learning more about the products showcased. Grilling for Good

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