Hardware Retailing

AUG 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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HARDWARE RETAILING | August 2017 72 Uniting Vendors and Customers W annemaker's Home and Garden has evolved over the years from a hardware store to a high-end lawn, garden and home decor retail location. The store has held a widely attended annual garden show for the past 25 years, establishing the business as a place to find experts in outdoor living and all the category encompasses, says Joe Wannemaker, co-owner of the business. Through this event, customers come to the store and meet vendors face-to-face. These interactions help all parties involved: Customers learn about new product lines from the companies producing them, those companies get feedback and opinions directly from consumers about their products and Wannemaker's is able to introduce the two and interact with both. The event features around 30 to 40 vendors in the lawn and garden category, and recently, it has grown to include vendors representing the grilling category. The event's success encouraged the team to take its knowledge of planning and hosting a massive annual event for outdoor living and apply it to their grilling category, Wannemaker says. For Wannemaker's second annual Grill Extravaganza, the company paired up with Operation BBQ Relief, an organization that raises funds for those facing disasters in the United States. The store raffled prizes to donate to the group. Photo Courtesy of WGN Radio

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