Hardware Retailing

AUG 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/852196

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Page 79 of 114

August 2017 | HARDWARE RETAILING 73 A Place to Find Outdoor Living Must-Haves About 20 years ago, Wannemaker's Home and Garden shifted its focus from a traditional hardware store to its current niche of a high-end home and garden store. According to co-owner Joe Wannemaker, the store's goal is to offer customers the complete package in outdoor living, and grilling completes it. While the grilling category makes up about 8 percent of sales, the store has built a strong following of barbecue enthusiasts who come in to buy the latest grills, seasonings and accessories. Consulting With Community Grill Masters One of the ways the store has taken its grilling category to new heights is by partnering with competition grillers, Wannemaker says. He talks to those involved in the barbecue industry, asking them what they would recommend the store carry. However, Wannemaker and his grill department manager, Steve Kras, are both passionate about the category, which is key to success. Serving Customers What They Want Wood Condon ott • Protect your wooden windowsills, doors, and outdoor wood rniture • Helps prevent drying and deterioration • Helps maintain the natural beauty and depth of grain • Easy to apply with a gel-like consistency • Polishes outdoor rniture to a soft luster and protects with a coating of beeswax and Brazilian carnauba wax • Does not contain silicone or linseed oil - Dct Wholesa Avble - 4 Case imum - For olesale Pcing Ca Ho)" duc%, Inc. 800.266.95 Or it Our bsite www.Ho)"ducts.com

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