Hardware Retailing

AUG 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/852196

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Page 81 of 114

August 2017 | HARDWARE RETAILING 75 his radio show during the Grill Extravaganza, Wannemaker says. A popular radio show host in the Chicago area, Manfredini also owns two Ace Hardware stores and is active with the national hardware co-op. Manfredini often hosts his DIY-centered radio show at businesses that request his presence during sales events. Since Manfredini is known for his entertaining, practical and useful home improvement advice on his show, he was able to give Wannemaker's event both an educational and fun twist. As an added bonus, Wannemaker also invited Operation BBQ Relief, an organization that raises funds for those in the United States who have been affected by disasters, to come cook food and spread the word about the organization. The event was able to bring awareness and raise money. "Grill masters cooked barbecue that customers could purchase for a donation to Operation BBQ Relief," Wannemaker says. "We also raffled off five different grills and grill gift basket sets. In total, we raised about $5,000 for the organization." Customers who stopped by Wannemaker's Home and Garden for the Grill Extravaganza were able to listen to WGN Radio's Mr. Fix-It show live and ask questions about different home improvement projects. Photo Courtesy of WGN Radio Family made in America for over 90 years Animals are most active in the fall Deer, rabbits, skunks, squirrels or snakes...We've got it covered

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