Hardware Retailing

AUG 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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Page 83 of 114

August 2017 | HARDWARE RETAILING 77 to educate our customers on how to cook different meals." The videos, which are streamed online in real time and then can be replayed later, run from two to five minutes and give viewers a peek at different recipes and items they can make with products found at the store. To learn more about Facebook Live videos, head to Page 102 for a closer look at the free tool from the popular social media platform. "We want to keep our customers excited and like to show off new products we find, new recipes we're trying," Brasseux says. "We try to mix it up, because we don't want our videos to be stale. We want to keep people excited, and we are always on the hunt for the next big thing." Whether he's filming or not, he tries to grill something at the store on as many Fridays as he can. "For us, Facebook has been a very successful avenue to spreading the word about our business and our grill offerings," Brasseux says. "It's probably our best form of marketing, and we've had a lot of success boosting our posts and getting our ad dollars to stretch to many more people than if we hadn't spent a couple bucks for it. It's a great way to generate interest and get customers excited, even when they're away from the store." Gerrod Brasseux of Brasseux True Value makes sure his customers walk away from a grill purchase with a positive impression of the store. Associates assemble the grill ahead of time, and in certain cases, they deliver it, carry it and set it up for free. On top of any grill purchase, Brasseux says the store also throws in a free bag of charcoal or pellets. This gesture goes a long way, since customers are more likely to return for more charcoal or pellets from the store when they run out.

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