Hardware Retailing

SEP 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/863265

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Page 107 of 118

September 2017 | HARDWARE RETAILING 103 Does your store offer services that your customers need to know about? Use simple, clear signage to let them know. New Products Display at Flinks Jarn Flinks Jarn is a business-to-business home improvement company with five store locations throughout Sweden. The location I visited maintains a display in the center of the salesfloor featuring the latest items so customers always know what's new. This display is consistently updated, and customers know to look there for current and interesting products. Are customers missing out on what's new in your store? Consider dedicating an endcap or some easy-to-find shelf space to new products. Extra Parks at Fredells Byggvaruhus In business since 1903, Fredells is an independent retail giant that provides its customers with building materials and construction services. Fredells knows that when customers are in the store for an extended amount of time, it's important to make them feel as comfortable as possible. In order to do that, the company offers a kids' corner with games, toys and a television. While you may not have the space to dedicate an entire room, you can offer entertainment for youngsters in other ways by providing coloring books or games. Fredells takes an extra step to please customers by offering an in-store restaurant. This allows customers to relax and grab a bite after shopping, and it also encourages restaurant patrons to explore the store after their meals. While opening a restaurant may not be feasible for most retailers, all store owners can make customers' experiences a little more comfortable by offering snacks, such as popcorn, or beverages like coffee and water. To see additional photos of Swedish independent hardware stores, visit TheRedT.com/sweden.

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