Hardware Retailing

SEP 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/863265

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Page 93 of 118

September 2017 | HARDWARE RETAILING 89 After learning more about how a strong brand can help set your business apart, it's time to plan how you can get started. Consider some of these questions when determining what story you want your brand to tell. Why did you start the company? Why do you exist? It's probably something you know, but do your employees or customers know? How did you start? Share your company history. In addition to thinking about why you started, consider how you began. What are your failures and successes? When you are thinking about your brand, it's important to list your strengths and weaknesses, your wins and losses. Who are key players in your company? People know and trust other people. Tell the story of your staff or family who play an important role in the business. What's your mission as a company? You probably didn't get into the business to sell products. Why are you passionate about your company? How are you growing? Your operation probably isn't sitting still. Explain all the different ways your business has grown and its plans for the future. Source: Content Marketing Institute EXERCISE 1: How Do You DEFINE Your Brand?

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