Hardware Retailing

SEP 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/863265

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Page 94 of 118

HARDWARE RETAILING | September 2017 90 As you begin to develop your brand's story, it's important to look at all of the physical elements—your interior and exterior store signage, logos and other visual messaging—that convey your company to your customers and the community. Voice. If your brand were a person, what would they say? How would they say it? Your tone and voice should be consistent in all of your marketing. Fonts. A good rule of thumb when creating consistency is to pick two to three fonts: a sans serif font, a serif font and a font that adds uniqueness. Motto. Once you've considered the values that make your business unique, create a short sentence or phrase that you and your staff can follow every day. Colors. Choose a few colors to use as part of your branding. In addition to your logo, use these colors on all of your promotional and marketing materials. Imagery/Style. Be consistent across your marketing and branding materials. If you study any strong brand, you'll notice their imagery follows a certain look and feel. Logo. This is the most visible part of your business, and you put it on everything. Keep it simple so it can be applied to things like signage, apparel, emails and stationery. EXERCISE 2: How Do You SHOW Your Brand? 8 8 8 - 8 9 8 -78 3 4 www.itape.com | info @ itape.com Stucco masking tape is a durable, moisture resistant polyethylene backed tape with a rubber-based pressure-sensitive adhesive that bonds well to most surfaces. Designed to offer a high degree of conformability without excessive stretch. It is great for many construction jobs including seaming poly, flooring underlayment and surface protection. • Easy tear edges • For exterior insulation and finish systems (EIFS) and stucco applications • UV resistant • Performs well in hot and cold conditions STUCCO MASKING TAPE

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