Hardware Retailing

OCT 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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HARDWARE RETAILING | October 2017 6 On the Web Tips for Add-On Selling Are you tactful in your efforts to improve average transaction size? Train your staff to suggest add-on items to customers. Download the PDF to provide them with quick tips. This series of quick lessons on topics such as selling skills, merchandising, product knowledge and operations is made for all employee levels. Visit nrha.org/freetraining to download this month's lesson, listed below. SOCIAL MEDIA LINKS @hardwareretail facebook.com/HardwareRetailing MARKETING Do You Know How to Engage With Gen Z? Just when you finally get the hang of communicating with millennials, Generation Z arrives. Gen Z is the next generation of home improvement shoppers, and they spend a good share of their time engaging with their favorite brands online and through mobile apps. Find out how you can ensure your business is primed to capture this tech-savvy consumer base at TheRedT.com/gen-z-shoppers. PRODUCTS 10 Impulse Items Your Customers Want You're likely already selling traditional impulse items. However, you may be able to kick it up a notch. We talked to retailers to hear what impulse items are hot in their stores, and compiled a list of 10 unique products sure to catch customers' attention. Check it out at TheRedT.com/impulse-items. MARKETING Understanding and Implementing SEO If search engine optimization (SEO) isn't a part of your vocabulary, it's time to dig in to learn how you can use this marketing tool to drive more traffic to your company's website. We've compiled a list of resources from experts on the topic at TheRedT.com/seo-roundup. PRODUCTS Dan Tratensek Presents: Products to Help Keep Things Clean Hardware Retailing publisher Dan Tratensek is here to help you discover the latest product innovations on the market. In the video at TheRedT.com/clean-products, Tratensek exposes his inner neat freak by highlighting three cleaning products.

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