Hardware Retailing

OCT 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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October 2017 | HARDWARE RETAILING 99 X X By Chad Husted, chusted@nrha.org I t's necessary, at times, to indulge in the classics. Whether it's re-watching a favorite movie, returning to a favorite high school haunt or cooking up one of mom's old recipes—the good stuff stays relevant forever. Tailgating fits right into that wheelhouse, something uniquely tied to a certain time of year, weather and attitude. When the temperature dips just a bit and when the crisp returns to the air in the fall, sports fans break out the grills and coolers for a few hours before and after football games to enjoy camaraderie and prepare for the upcoming showdown. There are certain items necessary for any tailgate party. Just like burgers, buns and beer, items available in hardware stores fill a key role at these events. Grills dominate lawn and garden sections, while the pieces necessary to build beanbag boards can be found in any lumber department. To learn how you can best equip yourself to serve the game time crowd, Hardware Retailing spoke to tailgating enthusiasts Darrell and Shelly Deem, Indiana University (IU) fans who root for their beloved Hoosiers rain or shine each week. We also looked to Vickie Temple Davison and Kristina Temple Hill, the mother-daughter team behind Bloomington Hardware in Bloomington, Indiana, home of IU, for tips on how retailers can earn tailgating business. Know What Your Customers Want to Create a Tailgating Destination Cover the Spread

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