Hardware Retailing

OCT 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/877991

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Page 104 of 120

HARDWARE RETAILING | October 2017 100 X X Whether your business is located in a college sporting hub like Bloomington or not, tailgating is intrinsically tied to hardware products. From outdoor entertaining to hardware essentials, there are plenty of things you carry to attract a tailgating diehard. The same equipment needed to power outdoor lights on a work site can keep the party leading up to a night game just as happy (well, probably happier than a nighttime work site). "A huge factor in earning business in Bloomington, and this goes double for tailgaters, is being a knowledge base for customers," Davison says. "Having employees who can help a freshman college student fix a hole in the wall for the first time or pick out the best grill in their price range is an invaluable resource to have in your store. That kind of service translates to tailgating since those customers are looking to get what they need and start enjoying themselves." Identify items that combine mobility and utility. For tailgaters and IU fans Darrell and Shelly Deem, their setup has developed over years of tailgating with family and friends into a truly luxurious spread designed to allow as much fun as possible while limiting the work necessary on the hosts' part to throw the party. From the satellite dish and TV for entertainment to the chafing dishes to keep everyone fed, the Deems don't skimp on tailgate comforts. To best impress the tailgate enthusiast, cross-merchandise items from different departments in a central location near the front of the store. While this display may not include a full-size couch (as the Deem family's tailgate setup does), it can be a great way to inspire a tailgater. Don't break down your summer displays of portable grills and accessories too early. As fall sets in, these displays can be reimagined to focus on tailgate shoppers. Include coolers along with other cooking equipment you stock to give shoppers options on their meal prep. Storage containers and even toolboxes can be easily converted into cooking utensil holders and organization tools for mobile partiers. Even more than the already-prepared products that make for a great tailgate, you can stand out as the go-to location for customers to buy equipment necessary for less obvious projects. Popular tailgating games, like beanbag toss and ladder golf, are also easy DIY projects. In addition to stocking pre-assembled sets, group together the necessary products (plywood, beanbags, PVC pipes) in a tailgating section for those customers who want to take on an extra challenge. Bloomington Hardware in Bloomington, Indiana, merchandises grills outside the store to catch the attention of students returning for school and for football. Hardware Is Tailgating

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