Hardware Retailing

OCT 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/877991

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Page 109 of 120

October 2017 | HARDWARE RETAILING 105 Bloomington Hardware's unique items that do well include standard products that feature small details to set them apart. For her business, Davison says having grills and other equipment in the appropriate colors for IU fans is a big factor. "Here in Bloomington, everything is red," Davison says. The official colors of IU athletics are crimson and cream. "That carries over into accessories and add-ons for us." When outfitting your tailgating display, consider items branded for local teams. A customer who already has a folding table might consider another with their team's logo, and if your location is closely associated with a tailgating hotspot, the products aren't likely to languish on the salesfloor. For tailgaters and retailers alike, the primary goal is simplicity and access. As football season heats up and the temperature outside cools, consider these tips in your store to keep area tailgaters happy. Stock common consumables in prominent areas of your stores and make sure your employees are ready with useful tips and items for anyone looking for their next tailgating projects. And don't forget to enjoy the game, too. Stocking products in colors and logos of popular teams will draw in a crowd of enthusiastic shoppers ready for game day. Get your week started with the Hardware Retailing newsletter, which is packed with the latest industry news, retailer stories and association updates. Sign up now to get the newsletter delivered your inbox every Monday. To subscribe to the newsletter, visit hardwareretailing.com/subscribe. Make Mondays Matter OPERATIONAL TIPS NEW PRODUCTS INDUSTRY NEWS

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