Hardware Retailing

OCT 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/877991

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Page 114 of 120

HARDWARE RETAILING | October 2017 110 Last Word I f you spend enough time around a tailgating lot, you're bound to see some wild stuff. Over the years, fans have pushed the envelope of partying science, bringing bigger and better tailgates to life as they cheer on their favorite teams. To explore what the fans of 2017 have to offer, Hardware Retailing staffers Chad Husted and Graeme Haase visited tailgaters who were ready for Indiana University's (IU) season opener in August. The Hoosiers were set to take on the Ohio State Buckeyes that night in Bloomington, Indiana, and here are 10 things we saw before the game that stood out. 10 Things We Didn't Expect to See at IU's Tailgate 1 High-Top Fun While some tailgaters are perfectly fine with collapsible camp chairs and folding tables, one IU crew designed a more upscale event. This tailgate was complete with team color centerpieces, high-top tables and comfy bar chairs to help partiers get ready for the game in style. 2 Woody Wagon You really can't miss this piece of machinery when it rolls into a tailgate lot. A converted ambulance was decked out in Ohio State images, with huge speakers and a big screen TV out back to keep the whole party entertained. It draws eyes, and cameras, from the other tailgates around it. 3 Wave Your Flag Flags could be seen across the tailgating lot, but one crew had a flag frenzy. They had the flag of the tailgaters' alma mater and the University of Louisville flag, in hopes it would bring the team luck as they played IU's biggest rival, Purdue University, over the weekend. 1 2 4 3

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