Hardware Retailing

OCT 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/877991

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Page 16 of 120

HARDWARE RETAILING | October 2017 12 NRHA News T he 2017 Home Sweet Home Pros' Edition from the North American Retail Hardware Association (NRHA) and Independent We Stand is a study that proves supporting local businesses is vital for local communities. The study found that when a pro customer shops at a local home improvement store, nearly twice as much money stays in their community than when they spend the same amount at a big-box competitor. The original Home Sweet Home Study, released in 2015, proved the same is true for DIY customers. You can spread this message all holiday season long with the Home Sweet Home Holiday Signage kit. Packed with everything a retailer needs to encourage local shopping during Black Friday promotions and the holiday selling season, the downloadable kit includes posters, shelf talkers, social media posts and infographics. Download the kit today at TheRedT.com/holiday-signage. Lori McKernan, retail manager at Home Center Supply in Payson, Arizona, knows how important teaching customers about the benefits of shopping locally can be. She used Home Sweet Home signage in her store. "When I have something I can print out and have my team distribute throughout the store, it makes a huge difference," she says. "And when customers see the shop- local message, it makes a big impression on them too." McKernan says several of her customers commented on the signage. "They said they'd rather pay a little more to keep the mom and pops open and keep as much money in the community as possible," she says. Her operation has a Facebook page, and she sees value in using the kit's prewritten social media posts. "With the new generation, we have to reach out to them differently. The social media posts could be a good way to start that," she says. Ultimately, McKernan believes the signage kit promotes a locally focused economy. "My DIY and contractor customers all made several comments about liking the signs, and I said, 'Well, we all have to stick together, don't we?'" Holiday Shopping Is Better When It's Local " With the new generation, we have to reach out to them differently. The social media posts could be a good way to start that. " —Lori McKernan, retail manager, Home Center Supply

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