Hardware Retailing

OCT 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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HARDWARE RETAILING | October 2017 34 Checkouts CUSTOMER RELATIONS Shoppers in Training Get Their Own Wheels A t Bloomington Hardware in Bloomington, Indiana, there's no shopper left behind. No matter the age of the customer, they deserve the best customer service, and for owner Vickie Davison, that means having their own cart. The cart corral near the entrance of Bloomington Hardware resembles the selections of Goldilocks and the Three Bears: This one is tall enough for adults, the next for adolescents and the final, tiniest set of wheels is for small children. Davison says she decided to add the smaller carts when she saw the smallest children in her store weren't able to reach even her child-size carts and were feeling left out. "This may be a small thing, but it's unique and something that kids get a real kick out of," Davison says. The carts allow children to emulate their parents, something a lot of kids enjoy at that age, Davison says. The carts also feature tall, solid flagpoles with a sign proclaiming the user a "Shopper in Training." This offers parents and other adults a quick way to spy a wandering child exploring their local hardware store. Bloomington Hardware in Bloomington, Indiana, features small shopping carts for children to use in the store. THE COMPANY INC. ® Thousands of styles and finishes. Everything you need, all in one place. www.jeskecompany.com 800.677.3383 Delivering quality, service and reliability for almost 60 years. Jeske's dedicated account management team delivers the service you deserve. Fast, efficient keying services save you time and money. Quick, same-day shipping from multiple distribution centers gets you what you need, when you need it.

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