Hardware Retailing

OCT 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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1-877-426-8882 • ColesWildBird.com ® Stocked in the Warehouse for ENQUIRER TH E NAT URA L Re ad All About It! SMALL RETAIL STORE SELLS OVER $167,000 OF COLE'S BIRD SEED! A small store in Canton, Georgia uses about 40 square feet of floor space to sell over $167,000 of the Cole's brand bird feed every year. The store's owner said he should just change the store's name to Cole's-R-Us. When pressed for more details he politely declined say- ing he needed to go restock the seed shelves. Squirrel-Zilla Attacks!! A giant flame throwing squirrel is attacking corn and sunflower farms across the Midwest! Terrified farmers say the monster squirrel blasts the fields with its flames then devours the roasted crops. The gov- ernment has tried to cover up the massive crop loss and the resulting increase in grain prices by saying the missing crops were diverted for ethanol production. "I just looked out the window and saw them" said Mark Drew as he described the bizarre event he witnessed. "They landed, took all my feeders and left. I just filled them all up with Cole's too. That's what makes me so mad. I grabbed my camera and took this picture just as they left. I'll tell you, if I had grabbed my shotgun instead of my camera, we'd be havin' alien BBQ right now." Aliens Caught Stealing Bird Feeders ENQUIRER TH E NAT URA L Re ad All About It! SMALL RETAIL STORE SELLS OVER $167,000 OF COLE'S BIRD SEED! A small store in Canton, Georgia uses about 40 square feet of floor space to sell over $167,000 of the Cole's brand bird feed every year. The store's owner said he should just change the store's name to Cole's-R-Us. When pressed for more details he politely declined say- ing he needed to go restock the seed shelves. Squirrel-Zilla Attacks!! A giant flame throwing squirrel is attacking corn and sunflower farms across the Midwest! Terrified farmers say the monster squirrel blasts the fields with its flames then devours the roasted crops. The gov- ernment has tried to cover up the massive crop loss and the resulting increase in grain prices by saying the missing crops were diverted for ethanol production. "I just looked out the window and saw them" said Mark Drew as he described the bizarre event he witnessed. "They landed, took all my feeders and left. I just filled them all up with Cole's too. That's what makes me so mad. I grabbed my camera and took this picture just as they left. I'll tell you, if I had grabbed my shotgun instead of my camera, we'd be havin' alien BBQ right now." Aliens Caught Stealing Bird Feeders The Real Shocker! One of these stories is actually true! That's an amazing amount of bird seed. Even more amazing, the whole store is only 2,000 square feet and the Cole's products use a mere 40 square feet. Do the math. That's over $4,000 per square foot of retail space. Is this one lucky store owner? No, luck has nothing to do with it. SMALL STORE IN CANTON, GA SELLS OVER $167,000 OF COLE'S BIRD SEED EVERY YEAR! IS THIS STORE THE TOP COLE'S RETAILER? NO, NOT EVEN IN THE TOP TEN! — BUT WAIT, THERE'S MORE — Not only is this store selling Cole's at an unbelievable rate, but - are you ready for this - it rarely, if ever, puts Cole's on sale! They sell 11,000 bags a year at full price. That's a lot of sales. That's a lot of profit!

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