Hardware Retailing

OCT 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/877991

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Page 68 of 120

HARDWARE RETAILING | October 2017 64 Reasons My Wife Drives 115 Miles to IKEA 10 10 Love it or bring it back. It's easy to return merchandise at IKEA. A heart-shaped caricature on signage throughout the store reminds customers that anyone dissatisfied with their purchase can bring it back within 90 days for a refund. Some items, such as mattresses, offer a 365-day return policy under certain conditions. Customers may be more likely to make a purchase if they know they have the option of changing their minds later. IKEA also clearly states the terms of the return up front so customers understand the policy before they make the purchase. 9 ® No matter the season, you've got a reason. Power Wheelbarrows Gas Log Splitters Tillers Snow Blowers Interested in learning more and how to become an authorized retailer? Visit yardmax.com/dealers , email: info@yardmax.com , or call us at 877-YARDMAX

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