Hardware Retailing

OCT 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/877991

Contents of this Issue


Page 69 of 120

October 2017 | HARDWARE RETAILING 65 Meatballs and cinnamon rolls! Why does a furniture store sell food? IKEA's Swedish meatballs seem to be one of its most popular items. Most IKEA stores include a cafeteria with plated meals, as well as a cafe for quick eats. Customers love the ability to eat and shop, and it makes them stay longer. The food also reinforces the store's price image. If you can buy a meatball dinner for $3.99 or a fresh cinnamon roll for $1, won't everything else in the store be reasonably priced, too? 10

Articles in this issue

Links on this page

Archives of this issue

view archives of Hardware Retailing - OCT 2017