Hardware Retailing

OCT 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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October 2017 | HARDWARE RETAILING 65 Meatballs and cinnamon rolls! Why does a furniture store sell food? IKEA's Swedish meatballs seem to be one of its most popular items. Most IKEA stores include a cafeteria with plated meals, as well as a cafe for quick eats. Customers love the ability to eat and shop, and it makes them stay longer. The food also reinforces the store's price image. If you can buy a meatball dinner for $3.99 or a fresh cinnamon roll for $1, won't everything else in the store be reasonably priced, too? 10

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