Hardware Retailing

OCT 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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5 HARDWARE RETAILING | October 2017 90 Tips to Get the Best Photos at Store Events 10 10 T hey say a picture is worth a thousand words, but a strong, well-composed photo is worth so much more. The perfect shot can showcase your operation in a beautiful light, boost sales and even engage your customer base. Having a collection of pictures on hand can help add character to your social media posts and give customers an idea of your operation's unique brand. It's easy to get caught up in the hustle and bustle of hosting an event at your business, so check out these 10 tips for better event photography to help your store shine. Make a shot list. Go into your next event with a plan. Take some time to make a list of the photos you absolutely want to take before, during and after the event to end up with a complete set of photos. Consider taking photos of event signage prior to the event, and take candid shots of guests arriving, photos of speakers and event entertainment. Rounding out the event with a group shot is a great way to ensure you photograph as many attendees as possible. Having a thorough shot list will keep you organized from beginning to end. Invest in the right camera. Taking photos with your smartphone is perfectly acceptable, especially if you're going to post directly to your social media pages, but for truly dynamic, rich photography, purchasing a versatile camera could be a sound investment for your operation. Great cameras are available at every price point, so research your options, and don't be afraid to practice, practice, practice with your new camera to get the hang of it. Shoot early, shoot often. During an in-store event, it's much better to take too many photos than too few. Stay respectful throughout the event and don't interrupt attendees, but keep in mind that you'll want as many options as possible after the event ends, so taking lots of photos is your best bet. Take photos from a variety of angles and include a mix of subjects to truly record an event and have as many photos as possible for social media, promo materials and company archives. Follow the rule of thirds. Try to structure your photos with the rule of thirds to produce compelling images. Imagine a tic-tac-toe board across your field of vision. Often, it makes sense to put the subject of a photo right in the center of that tic-tac-toe board, but choosing to place your subject off-center (along one of the tic-tac-toe board's vertical lines) can be an unexpected choice that highlights your building, your inventory and other attendees. Use a simple background. When you're taking group shots or headshots of individual attendees, be sure to choose a simple background so the focus is directly on your subject. Finding a plain wall in the event space and using that as a predetermined area for photos can add consistency to your photography and produce stunning results that highlight your subject. 1 3 2 4 5

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