Hardware Retailing

OCT 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/877991

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Page 96 of 120

10 10 Tips to Get the Best Photos at Store Events Make the rounds. When you're taking photos at an event, mingling is part of your job description! Being mobile throughout your event will help ensure that your photos have a wide range of angles and framing options. Having a final set of photos that include images from many different vantage points will diversify your photos and create compelling options for future use online and in print. 6 Use natural light. Try using ambient light—the light that is naturally produced in a room by overhead lights, lamps and windows—for your photos instead of flash whenever possible. This type of lighting will give your photography a warm, inviting look that organically highlights your event. If possible, take outdoor photos during the golden hours—the two hours after sunrise and before sunset can be a photographer's best friend. There are times when flash photography is necessary, but when natural light is enough to illuminate a room, it can make for stunning shots. 7

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