Hardware Retailing

OCT 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

Issue link: http://hardwareretailing.epubxp.com/i/877991

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Page 97 of 120

5 October 2017 | HARDWARE RETAILING 93 Take a cue from the building. Staying on your toes as an event photographer means keeping a close eye on your surroundings. Be on the lookout for special design elements of your store that would make for interesting photos, especially unique architectural elements, symmetrical objects and special decorations. Photos that include these one-of-a-kind details are pleasing to the eye, can help distinguish your photos and frame subjects in memorable ways. Back up your photos. It's one thing to take photography tips and tricks into practice, but all your perfectly composed images could be lost forever if you don't back up your photos. There are lots of options to help safeguard your photos. Affordable USB drives are readily available at electronics stores. Also consider storing your photos on the cloud, which will protect your photos if your USB drives are lost or your operation suffers a natural disaster. Pay attention to the details. Following your shot list will help you capture all the most important aspects of an event, but don't be afraid to look for shots to take in the moment. Even a few on-the-fly photos of an unexpected event or a candid interaction can add surprise and spontaneity to your photos and help you truly capture an event to remember for years to come. 8 10 9

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