Hardware Retailing

NOV 2017

Hardware Retailing magazine is the pre-eminent how-to management magazine for small business owners and managers in the home improvement retailing industry.

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Page 43 of 78

November 2017 | HARDWARE RETAILING 39 Customers at Cottin's Hardware & Rental were asked to compare two grass seeds. MERCHANDISING Growing Customer Confidence C ustomers can often become attached to brands. Once they trust a product to achieve an outcome, customers can become wary of a retailer who changes their lineup. Cottin's Hardware & Rental in Lawrence, Kansas, took the proactive route on its grass seed. "We had a really strong following with our grass seed before the switch, so we knew we needed to reassure our gardening customers. They expect a certain product from us, and we wanted to keep their trust," store manager Aaron Hicks says. With a grow light stationed above the shelf, staff planted two trays of grass seed side by side. One contained the older product line, the other the new line coming into the store. Customers were asked to compare with their own eyes whether the new seed line held up. American Made & Profitable For Over 80 Years With a variety of clearly marked spring assortments, Ajax offers your customers ease of selection for their specific needs. Each assortment comes in their ow n unique case. Our storage cabinets and kits, provide assortments of Steel Lock, Brass Lock, Music Wire, Stainless Steel, Extension, Compression and more, each making dispensing efficient and economical. Ask for our Product Catalog which provides product descriptions and size specifications. Toll Free: 855-966-AJAX (2529) www.ajaxwire.com ajaxwire@aol.com 119 Bloomingdale Road, Hicksville, NY 11801 Fit-All Stopper for Tub & Lavatory Drains • Will fit 90% of all tub drain openings and 95% of all lavatory sink drains. • Simple to install — no tools required. • Open or close with a touch of the finger or toe. • Eliminates annoying stopper assemblies and pop-up stoppers which seldom hold water. • Can be easily removed for cleaning. • Available in chrome, satin nickel, brass and antique brass finishes The Amazing Fit-All Replacement Stopper Unique ball-shift toggle system which opens and closes the drain with a simple push of the toe or finger. 800-473-1803 www.pppmfgco.com

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